4RealU”

Project “4RealU” is an interactive media proposal for a photo booth in the shape of a phone meant to highlight the overuse of AI and the consequential “selfie dysmorphism”.

Unsuspecting users will be promised free photos and go through the standard AI editing commonly found on social media apps. Upon completion wil be faced with a percentage on how much they edited, as well as a side by side.

On the backside of their photo card, it will be a call to action/link to a website where they can find out more information about the campaign.